Free Website Report Card

Phones

Most of your visitors are on a phone. We check that the site fits a phone screen, that your number dials in one tap, that text is readable without zooming, and that there's a home screen icon.

Getting customers

A website should make the next step obvious. We look for a contact form or booking button, a clear call to action, your Google reviews, links to your social pages, and visitor tracking so you know what's working.

Google

What search engines see. Page title and description length, one clear headline, canonical tag, hidden-from-search mistakes, robots.txt rules, sitemap, structured data (schema) for your business, language tag, share tags and Google's own SEO score.

AI readiness

Customers now ask ChatGPT, Perplexity and Google's AI who to call. We check whether your text is readable without JavaScript, whether your robots.txt blocks 12 common AI crawlers, whether you have an llms.txt file, business schema AI can quote, and an FAQ section.

Speed

Google's mobile speed score with Core Web Vitals (LCP, CLS, TBT), plus our own checks: server response time, compression, caching, page size, render blocking scripts, page element count and redirect chains.

Local

For local search we look for your phone and street address as plain text, an embedded map, your hours, and complete business details (name, address, phone, hours, website) in your schema.

Content

Enough words for Google to understand what you do, headings in a sensible order, a healthy text to code ratio, and no outdated HTML.

Links

We open up to 8 of your key inner pages and report broken links, pages sharing the same title, pages with no description, whether a wrong address returns a proper 404, and links that open unsafely.

Images

Up to 12 images measured: oversized files, modern formats like WebP, lazy loading, set dimensions so the page doesn't jump, and alt text for every photo.

Security

The padlock (https), http to https redirect, HSTS, five common security headers, mixed content, SSL certificate expiry date and whether your server advertises its software.

Email

DNS records for your domain: can it receive email (MX), and are SPF and DMARC set so scammers can't fake your address and your own mail doesn't land in spam.

Trust

Up to date footer year, privacy policy link, site icon, accessibility score from Google, and when your domain registration renews so the site never goes dark by accident.